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Here's the thing about being a New Yorker: sometimes, we take our local attractions for granted. Years may pass before we notice that we've never actually spent a full day in Central Park, visited the World Trade Center or taken in the view from the highest rooftop in the western hemisphere (that would be the Edge, in case you were wondering).
Maybe now is the time to change, with a new deal that's pretty hard to pass up: for the first time ever, the Empire State Building—one of the most popular attractions among tourists and locals alike—is offering New Yorkers who live in the five boroughs the chance to snag passes at a discount. In total, residents will be able to purchase up to six tickets at a local-only price (about 25% off the regular price of the pass) for reservations in the last three time slots from Monday through Thursday. The promotion is active now through May 22, excluding Easter, so you'll want to book your tickets right here ASAP.
To redeem the offering, you'll be prompted to use your New York City zip code as a promo code when checking out. The zip code you input must match the building address that corresponds to the credit card used for purchase—that's how the system will know that you actually live in Brooklyn, the Bronx, Manhattan, Queens or Staten Island.
In similar news, just a year ago, the destination—voted the number one attraction in the world by Tripadvisor in 2024—announced a new membership program that includes rewards like free entry to the 86th Floor Observatory. Given the plethora of things to do and see all over the Empire State Building, it might not be a bad idea to invest in the membership after visiting the space at a locals-only price point.
And just in case you prefer to gaze at the monument from the outside, worry not: there are plenty of things to admire from afar. Later this week, for example, the building will turn into a green light in celebration of The Great Gatsby's centennial. How cool is that?