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Submerge, a new show at ARTECHOUSE, spotlights emerging digital artists

From AI hallucinations to 3D-animated dreamscapes and more.

Rossilynne Skena Culgan
Things to Do Editor
Two figures silhouetted against a blue background.
Photograph: Courtesy of ARTECHOUSE
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ARTECHOUSE, the immersive art experience in Chelsea, typically features the work of a single artist exploring a single topic, such as Afrofuturism, AI·magination and outer space. But for their new installation, ARTECHOUSE has turned over the venue to dozens of emerging artists for a wide-ranging, year-long art extravaganza.

Titled “Submerge,” the show will feature more than 100 artists over the course of 2025. The work of artists from across the globe will rotate every four months amid an open call for submissions. Expect to see everything from 3D animation to AI innovation to multimedia storytelling—anything that takes creativity out of confines of computer screens and onto an IRL canvas. Submerge is open to all ages through December 31 with tickets starting at $23.85. 

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Think of Submerge like a living laboratory and launchpad for a new generation of creatives. Visitors are asked to "submerge" themselves in a continuously changing world of digital art that expands the boundaries of what art can be. The project offers resources, collaboration, mentorship, and exposure to help emerging digital artists thrive. 

People look at digital art installations of trees.
Photograph: Courtesy of ARTECHOUSE

“Submerge Project does for digital art what MTV did for music videos and Hollywood did for movies: it redefines how we experience immersive art today, and helps shape the democratization of its future," ARTECHOUSE leaders say. 

The first group of Submerge artists includes: Team WAI, which is a collective led by Woosung, senior motion designer at Apple. Team WAI also includes Gryun, an Emmy Award-winning CG artist and art director, and Taehoon, an award-winning artist and director celebrated for his work in broadcast, commercials, and film. In the first cohort, you'll see motion-captured performances, AI hallucinations, 3D-animated dreamscapes, and more. 

Large digital art of a packed subway train is projected on the walls.
Photograph: Courtesy of ARTECHOUSE

After four months, another group will present their works. By year's end, ARTECHOUSE will select winners to receive full support in developing solo exhibitions, establishing a talent pipeline, and creating future opportunities beyond 2025.

"Submerge is more than an exhibition; it's a cultural movement," Sandro Kereselidze, founder and chief creative officer of ARTECHOUSE, said in a press release. "It addresses the unique challenges of the genre by offering talent the infrastructure, mentorship, and visibility needed to move their creativity beyond digital screens and into immersive, physical realms. We are inviting creators worldwide to experiment and innovate in a dynamic environment–and, together with our Studio team, ensure the platform remains a space for bold imagination, technical prowess, and compelling narratives that will shape the future of art and technology."

A person holds up a phone next to a cocktail, with a digital character popped up on the phone's screen.
Photograph: Courtesy of ARTECHOUSE

If you've never been to ARTECHOUSE, the venue itself is a very cool, subterranean spot with its own XR Bar. It's located at 439 West 15th Street inside the 100-year-old boiler room of Chelsea Market where you can grab a bite to eat after you see the art.

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