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As more people abandon in-person shopping in favor of online retail, previously beloved brick-and-mortar stores have been closing all over the city. The latest casualty? The beloved Amsterdam-based luxury streetwear brand, Daily Paper, which just announced it will be closing and selling its NYC flagship on the corner of Chrystie and Delancey on the Lower East Side.
Even if you've never entered the store, you'd definitely recognize the building's exterior: it's become a staple of the Downtown streetscape with an eye-catching facade decorated with more than 13,000 flattened aluminum cans that pay homage to Afro-futurism and Dutch architecture.
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The flagship's closure announcement coincides with an announcement that the brand's revenue dropped to just above $14 million in the 2023-24 fiscal year, per FashionUnited—a slight growth in profits, but apparently not enough to keep the New York store open. Daily Paper attributes the closure to low revenue in the American market and the increasing operational costs required to keep its NYC store open.
The two-story, 1,140 square-foot space opened in 2020 and was Daily Paper's first location outside of Amsterdam. It was designed in partnership with 4Plus Design, a firm that decked out the interior with mosaic, arches, glass floors, murals and an elegant juice and coffee bar lounge.
Daily Paper was created in 2012 by Hussein Suleiman, Abderrahmane Trabsini, and Jefferson Osei, three Dutch friends with African roots. The brand became famous for integrating African design elements into modern streetwear fads, and has partnered with global fashion giants like Puma, Off-White and cultural institutions like Amsterdam's Van Gogh Museum.
Daily Paper will continue its e-commerce operations across the U.S., and it's not clear what type of buyers the Daily Paper is looking to take over its iconic building, or which exterior elements would be kept once the building is sold. Just in case, it's a good idea to pay the store a visit as soon as possible.
The Daily Paper flagship at 18 Delancey Street is open Monday through Saturday from 11am to 7pm and Sundays from 11am to 6pm.