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Stadium Goods is closing its NYC store this month

The iconic sneaker store confirmed it did not renew its lease.

Ian Kumamoto
Written by
Ian Kumamoto
Staff Writer
Stadium Goods in SoHo
Photo: Google Maps
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If you're in New York's streetwear circuit or just really love a good sneaker, then you've probably heard of Stadium Goods in SoHo, a coveted spot that always carries rare, hard-to-find shoes.

Sadly, the consignment store just announced that it will be closing its NYC location on 47 Howard Street on January 19. 

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Why is Stadium Goods closing their NYC store?

Stadium Goods first opened in October 16, 2025 and had undergone extensive renovations to expand its space in February 2022. Fast-forward to today and the business seems to have shifted.

Michael Daniel, senior vice president and general manager, told Footwear News that the store's lease term was coming up and the team decided not to renew it. 

“Our business is primarily through digital channels, so that’s where Stadium Goods is focusing investment to drive growth," he said.

The news comes at the heels of the recent shuttering of several other beloved businesses across the U.S. and New York, including Macy's and Party City.

Not all is lost, though: Stadium Goods' market center at 412 Broadway will continue to operate, offering a space for the company to take in new products and offer an "elevated retail experience," per Daniel.

Otherwise, though, you're just going to have to shop for your sneakers online

Who bought Stadium Goods?

Stadium Goods was bought by Farfetch Limited for a whopping $250 million in 2018, per Footwear News.

South Korean company Coupang then purchased Farfetch last year for $500 million, making the fate of its brands uncertain. 

Given the uncertainty on the future, we have only one piece of advice: head to Stadium Goods this weekend and next before the store shutters for good!

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