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Golden Goose, the Italian brand best known for its luxury footwear, opened its fourth NYC store in the Meatpacking District last week.
Don't expect a regular retail experience inside, though: the new flagship offers several immersive elements and nods to the artistic present and industrial past of the neighborhood that surrounds it.
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The new Golden Goose store on 812 Washington Street takes up 4,424 square feet of space and is home to several items that can only be found here—among them are shoelaces decorated with Big Apple-themed charms and several NYC-inspired souvenirs.
The shop features a “co-creation bar” where customers can customize products and a bespoke sneaker program that allows them to bedazzle shoes with a bunch of different details, from hand-painted options to Swarovski crystals and other features that will ensure you'll never run into someone wearing the exact same pumps. There's also a section called the “Con Amore Corner.” Here, find personalized wrapping options and seasonal treats like coffee, sweet delicacies and fresh flowers from the Con Amore Cart.
All in all, though, the store is designed to show love to the craftsmen and artisans who built the Meatpacking District from the ground up, and demonstrate how the neighborhood's legacy of manual labor is tied to the brand's Italian roots. You might notice the raw concrete walls standing out against warm touches and vintage wooden furniture, for example.
“We chose the Meatpacking area because historically, it was full of handcrafted businesses—people worked with their hands, like the meat butchers here. Then, it became a community,” Silvia Merati, CEO of the Americas at Golden Goose, told FashionNetwork. “Handcrafted, community, tradition and innovation are keywords for our brand. It's also raw and industrial, which is close to our DNA.”
Here are some images of the new Meatpacking store:
The Golden Goose Meatpacking District store is open Mondays through Saturdays from 11am until 7pm, and Sundays from 11am until 6pm.