See inside the huge new record store that just opened at Rock Center

Vinyl lovers, rejoice! Rough Trade has officially doubled down on Rockefeller Center. The beloved indie record shop just opened Rough Trade Below, a 4,000-square-foot subterranean haven for music nerds, merch collectors and anyone who loves a good in-store gig.

Located one level down from its existing Rough Trade Above store on Sixth Avenue (yes, they're calling it that now), this new expansion is all about vibes. There are deep crates of used vinyl, limited-edition CDs, band tees, hi-fi audio gear, Blu-rays, and collectibles galore, alongside a photobooth with a “special twist,” though we’re sworn to secrecy on what that means.

But the real headline? The new destination has room for hundreds of fans at a time for intimate, all-ages live performances, building on Rough Trade's reputation for bringing big names into small spaces. Last year alone saw in-store appearances from Coldplay, Charli XCX and De La Soul. Now, with Rough Trade Below in the mix, expect even more shows, signings and surprise sets on the calendar. Next up: a Sunflower Bean performance and signing on Friday, April 25, followed by a Blondshell “If You Asked For A Picture” listening party on Monday.

The new store is part of Rock Center’s revitalized “Under 30 Rock” collection, transforming the formerly blah concourse into a light-filled cultural hub. Conveniently adjacent to the B, D, F, M subway station, Rough Trade Below is more accessible than ever and ready to be your new post-commute detour.

“Creating a focus of counterculture in midtown Manhattan has thankfully proved to be a wildly successful move,” said Stephen Godfroy, co-owner of Rough Trade, in an official statement. “We look forward to creating an even stronger creative community as the year progresses.”

With Rough Trade Above staying put (and focusing on new vinyl releases), this is officially the city’s coolest two-story record shop—and maybe the only one where you can shop for punk LPs, meet your musical heroes and still make your dinner reservation upstairs. How New York is that?