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Japanese retailer Muji of minimalist and functional design fame has officially gotten into the New York culinary game: the brand launched its first U.S. food venture, Muji Food Market, inside of Chelsea Market earlier this week.
The destination builds off the success of the relatively new Muji Market, which opened back in the fall and showcases a variety of the brand's products, from beauty items to stationery, home goods and more.
"This location will house various conceptual collections, community activations, and will support local initiatives to build a hub of inspiration and community," reads an official press release.
The Muji Food Market, on the other hand, seeks to introduce the masses to Japanese-style foods and drinks that feel like an extension of the company's look. Inside, visitors can opt to sit at a cozy bar counter or grab something on-the-go.
Menu wise, patrons can order Japanese curry cups, miso soups or all sorts of onigiri.
There are desserts on offer as well: matcha muffins, special puddings, and dorakis, Japanese-style pancakes filled sweet red bean paste and mascarpone cheese.
Japanese specialty drinks like a black sesame latte, traditional leaf tea and a honey yuzu tea are also served on premise alongside more traditional coffee concoctions—all prepared by Jarvis, an AI-powered coffee-making robot that might be the very best reason to visit the space in the first place.
Stopping by the new Muji Food Market will feel like a surreal trip to the future of all things gastronomic.