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New Yorkers are used to inventive new takes on the bagel form: our boiled-and-baked rounds can come rainbow-colored, crowned with escargot, infused with Fireball and schmeared with ramen cream cheese. (Really.) And now you can have that beloved breakfast classic for, of all things, dessert, thanks to a new collaboration between the Museum of Ice Cream and Ess-A-Bagel.
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The two fan-favorite establishments have joined forces to create the “Ice-A-Bagel”: available starting Wednesday, June 5 through the end of the year, bagel fans will be able to get a mini pink bagel stuffed with sweet Philadelphia cream gelato and topped with everything-bagel seasoning. (You know how people love their everything-bagel seasoning.) The breakfast-meets-dessert delights will be baked and delivered fresh every morning from Ess-A-Bagel's 32nd Street shop—which has been turning out crusty-yet-pillowy bagels in NYC for nearly five decades—and will be served exclusively at the Museum of Ice Cream at 558 Broadway in Soho.
It's not the first time that Ess-A-Bagel has given a sweet, spirited riff on the classic bagel: just last summer, the bagel shop partnered with a fellow local favorite, Magnolia Bakery, on yet another breakfast-dessert hybrid, the banana pudding bagel. That creation saw a dyed-yellow bagel (to look like a banana, obviously) generously spread with banana pudding cream cheese and rolled in Nilla wafers, obviously inspired by Magnolia's world-famous banana pudding dessert.
And the Museum of Ice Cream, an art installation and experiential museum that opened permanently in downtown Manhattan in 2018, is known for its frequent sweet-treat collaborations, which have included the likes of rapper Cardi B, jewelry designer Kendra Scott and makeup retailer Sephora over the years.