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It's always exciting when one of the best ice cream shops in New York City churns out a cool new flavor. It's even more exciting when said parlor will be scooping it up for free: OddFellows Ice Cream Co., the folks behind beloved flavors like Coffee Crunch, Strawberry Jam and Cookies & Mint, have partnered with brioche brand St Pierre Bakery on a new collaboration dessert that they'll be giving out for free to celebrate National Brioche Day.
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Launching on Tuesday, May 14, and available through the week as supplies last, the brand's sweet collab is a limited-edition Coffee & Brioche Waffles ice cream flavor that combines generous chunks of St Pierre’s decadent brioche waffles—"the sweetness of a Belgian waffle meets the richness of fluffy brioche," made from a traditional European recipe and sweetened with crunchy pearl sugar—with OddFellows’ carefully crafted coffee flavor.
But that's not all: OddFellows will offer 50 complimentary Brioche Waffle Ice Cream Sandwiches featuring the brand-new flavor to the first 50 customers who show up on May 14th to one of its six participating ice cream shops located in Manhattan and Brooklyn, as well as Tampa, Florida and Pittsburgh, Pennsylvania.
That means NYC locals can visit the Domino Park (40 River Street), Dumbo (44 Water Street), Brooklyn Bridge Park (334 Furman Street, Pier 5) or Chelsea outposts (141 Eighth Avenue) for the chance to get one of the gratis ice cream sandwiches. The parlors open at noon, so plan accordingly! (But even if you don't manage to score one of the free waffle ice cream sandwiches, you can still DIY your own scoops sandwich at OddFellows, which allows you to smash your chosen flavor between two chewy chocolate chip cookies.)
Check out the limited-edition Coffee & Brioche Waffles ice cream flavor—as well as that tasty-looking waffle ice cream sandwich—from the St Pierre Bakery x OddFellows collaboration below:
