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K-pop heartthrob j-hope, of the mega-popular band BTS, is set to release his much-anticipated solo single this Friday, March 7. To celebrate the occasion, NYC's Genesis House is hosting a free pop-up this weekend inspired by the soon-to-be-released song "Sweet Dreams."
Genesis House, located in the Meatpacking District, will transform its design to emulate the dreamy, sun-dappled aesthetic featured in the song's music video. Expect designated photo areas basically made for Instagram and TikTok. Plus, fans will be able to create and take home a complimentary flower bouquet, personally curated by j-hope. To be clear, j-hope will not actually be at the event—sorry, K-pop stans.
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The immersive activation hosted by BigHit Music and Hybe America takes place on March 8-9 from 10am-5pm each day at Genesis House, 40A 10th Avenue, in the Meatpacking District. The pop-up is free to attend, and guests do not need to reserve tickets in advance. Entry will be on a first-come, first-served basis.
As for the flowers, expect to see carnations and spray roses, which you can customize to create a cloud-like bouquet to take home. Each bouquet will even come with a personalized note from j-hope.
"The experience is a unique opportunity to step into j-hope's world through music, art, and flowers at Genesis House," event organizers said in a press release.
As for the song "Sweet Dreams" (feat. Miguel), the artist has released two teaser videos. In the first video, a stack of pizza boxes reading "Dream Boy" tumble to the ground, curtains sway, then confused onlookers look up as they see a house floating through the sky. In the second video, j-hope is seen waking up in his bedroom; two glasses of soda sway as if being shaken by an earthquake, then j-hope looks directly at the camera.
Just hours after the full video drops, fans will get to visit the installation at Genesis House. The venue has a track record of creating beautiful installations that draw crowds. Last year, Genesis House debuted BLOOMTANICA in collaboration with celebrity floral artist Jeff Leatham. A few months ago, an installation called Starscape took over the venue; it was inspired by the Korean winter solstice.
"At Genesis House, we aim to bring truly one-of-a-kind experiences to our guests that reflect our commitment to audacious design while honoring our distinctly Korean heritage," as Rachel Espersen, executive director of brand experience, Genesis House and Studios, explained a press release about Starscape. Genesis is the luxury brand of Hyundai Motor Company, a South Korean company.