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If you are drop-dead serious about Cholula being your number one condiment of choice (and you don't mind being literally branded), this one's for you.
The hot sauce company is teaming up with Daredevil tattoo to offer free flash tattoos later this month, along with a chance to win a lifetime supply of the spicy red stuff.
Between noon and 10pm on Wednesday, January 22 (aka National Hot Sauce Day) those who visit Daredevil Tattoo can get one of five pre-designed Cholula tattoos for free. Each newly-inked fan will also be entered to win a lifetime supply!
Photograph: Courtesy of Cholula
The choices of tattoo include a traditional Cholula bottle, a bottle with a snake coiled around it, a red pepper with the brand's name scrawled across it, a friendly pepper and bottle duo and a Day of the Dead-themed Cholula logo.
The contest, Cholula Ink, is a joint endeavor between Cholula and chef Aarón Sánchez, who co-owns Daredevil Tattoo.
"We are excited to kick off our new partnership with Aarón in such a permanent way," said Maura Mottolese, the CEO of The Cholula Food Company. "Together we have some of the most passionate fans in the world, and we're thrilled to show that we're just as committed to them."
That being said, we're pretty sure getting a tattoo is the bigger commitment.