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New Yorkers run on coffee, this is no secret. Whether it's a ritualistic morning press or flat white on-the-go, our love affair with java knows no bounds. Yet, with copious coffee hubs on nearly every corner of this city, when it comes to scoping out a new shop, it takes a lot to catch our eye. Midtown’s latest chic coffee spot does exactly that.
Felix Roasting Co. just opened its fifth location in midtown at 280 Park Avenue by 49th Street and it is, truly, a stunner. This is kind of a given for the brand as its four other outposts—three in New York including Nomad, West Soho and Soho, and one in Aspen, Colorado—are persistently billed as some of the most beautiful cafes, its European-like interiors looking straight out of a still from a Wes Anderson film. This aesthetic is thanks to creative director, partial owner and designer Ken Fulk, who has helped to craft the interior of each shop including the latest one in midtown.
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Inside the 1,500-square-foot space, you’ll be greeted with a hand-laid mosaic floor the color of the ocean blue that leads into black and white flooring with Felix’s logo in the center. Your eyes will then be directed to the oval bar with a massive copper-leafed dome hanging above it. As you get closer, you can peer inside and look straight into the sun as the center of the fixture hides a hand-painted motif of the beaming star. Try not to linger too long: it’s bad to stare at the sun, after all. Instead, draw your eyes to one of the many pink velvet swivel chairs or dark turquoise booths that line the wall.
Naturally, Felix Roasting Co. features a full lineup of coffee that you can customize your way with homemade nut milks, syrups and ganache. Its special caffeinated signatures also make an appearance, including the deconstructed espresso tonic with Persian lime, cardamom and rosewater spray.
There’s a tight menu for snacking, including toasts smeared with avocado or whipped ricotta and fig and bagels layered with smoked salmon. A few grab-and-go items line the back wall, chicken salad sandwiches and Nicoise salads among them. Also near the rear, you can find the brand's bags of roasted beans available for purchase.
But the grandness of midtown’s latest hall may just implore you to grab your cup, find a spot and finally slow down.