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Known for having the best hotels in the world, from luxury to budget, New York City has so many options for places to lay your head, whether it’s for a trip here or a staycation.
But, sometimes, finding just the right spot is difficult because of all the available options: that's where the new Now Now NoHo comes in.
Opening on April 1, 2025, at 338 Bowery, this accommodation will be the first-of-its-kind sleeper cabin hotel, which means that its 180 rooms are small but “thoughtfully designed,” apparently combining the nostalgia of European train cars with the ingenuity of Japanese capsule hotels, a press release says. Essentially, the destination is for solo travelers looking for a boutique hotel experience at a lower price—starting at $125 per night.
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Like a hostel, there are shared bathrooms on each floor, including a dedicated “Women+” floor designated for women and non-binary guests. Each bathroom boasts Grown Alchemist bath products and lockable showers and toilets. They’re also designed with bold colors—purple doors and green sinks—and feature herringbone green tile, asymmetrical mirrors and pendant lighting.
Unlike a hostel, the cabins, which is what the rooms are called, are home to custom Wright mattresses, Garnier-Thiebaut linens, a Brooklinen robe, a sound machine and a Now Now NoHo-branded eye mask, earplugs and slippers. So, yeah, there’s no sharing these boutique-y sleeping quarters.
If you need a little more room, you can pay an additional $30 a night for the Now or Never Sleeper Cabin, which is slightly larger than the entry-level category and features art murals by local artists.
The hotel is tech-forward: you'll get to check in on your own through a mobile app or via lobby kiosks, where you'll also be able to browse through merch and rentable products like Fuji Instax cameras, Therabody Smart Goggles and Theraguns, Nintendo Game Boys and Solawave Red Light Therapy Masks.
Also on deck is a guest lounge boasting gradient rainbow-colored wallpaper, a community calendar and a vending machine stocked with health and wellness products (think face masks, adaptogenic mushroom gummies, lip balms, curated snacks and more).
The aforementioned calendar will list activities and on-site events, in addition to happenings at neighboring businesses, from yoga and wellness classes at Three Jewels to happy hours at Bowery Electric and coffee cuppings at Dark Matter Coffee. Make use of the on-site connections board as well: you can post about gatherings and leave notes to make plans and get to know fellow guests. Now Now NoHo will also surprise visitors with tickets to concerts, art exhibits and museums. Talk about exciting!
If you happen to stay in NYC a lot, you can grab a membership for just $100 a month or $1,200 a year. The membership includes one free night’s stay per month, 25% off additional stays, 10% off gift shop purchases and early check-in or late check-out when available. Annual members also receive a free robe and slippers when signing up. Now Now NoHo also has what it calls a “Sleep Club,” which is free to join, that offers special member rates and perks such as free slippers after five stays and a free night (up to $150 value) after 10 stays for those who stay on a less regular schedule.
You can book your stay right here.