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Casual strollers in midtown Manhattan right now might find themselves face-to-face with a giant Skims runway, featuring an enormous blow-up doll eerily reminiscent of Kim Kardashian.
The Skims pop-up experience, showcasing Kadashian's uber-famous shapewear brand's latest swim collection, will be on 43rd Street between Broadway and Seventh Avenue all day today and tomorrow—already drenching all of our social media feeds.
According to WWD, the on-site balloon is actually 60 feet long, featuring Kardashian wearing pieces from the new line: Skims Swim's triangle top and tanga bottoms in tide.
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“I absolutely love how this collection has something for everyone—whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” Kardashian said about the new offerings, set to drop on March 6, in an official statement.
On Saturday, March 8, Skims will host a spring event on the fourth floor of Bloomingdale's on 59th Street. Patrons will get to shop the new collection, grab a free ice cream bar and snag a free branded hair clip with any purchase.
As usual, it is Kim Kardashian's world and we're all just living in it.