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A Kylie Cosmetics pop-up is taking over Soho tomorrow only

Kylie Jenner is celebrating the launch of a new skin tint.

Anna Rahmanan
Written by
Anna Rahmanan
Senior National News Editor
Kylie Cosmetics
Photograph: Shutterstock
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Although we doubt Kylie Jenner herself will be there, this may be your best shot at potentially meeting her: the reality star’s famous Kylie Cosmetics company is setting up a one-day newsstand pop-up in Soho tomorrow, July 24, only.

Between 11am and 7pm, folks with a flair for all things makeup will get to celebrate the launch of the brand's new Skin Tint Blurring Elixir at 186 Prince Street.

There will be lots to do (and buy!) on site: the first 300 customers will receive a free, full-sized version of the newly launched product. Others who purchase the skin tint at full price will secure a special gift alongside it. 

A bit more about the new tint: the product is available in 24 different shades that “blend into skin for a natural, second-skin finish that provides light to medium coverage and up to 12 hours of flexible wear,” according to a press release. Apparently, the item will improve skin hydration and moisture and is formulated with “skin-loving” ingredients.

Unclear what your color is? Kylie Cosmetics staff will help with shade matching so that you can find the best color. 

There’s more, though. All attendees will receive a Kylie Cosmetics’ scratch-off card to potentially win free products and tons of swag. 

And because all that beauty shopping will probably get you hungry and thirsty, the company has organized for a coffee cart to be on site to give out iced coffees alongside limited-edition, mini Kylie's Pink Sugar Cookies by Crumbl Cookies, created specifically for the celebration.

Eat, drink, shop, be merry and hope for superstar Jenner, who has created a beauty empire known across the globe, to perhaps join in on the fun.

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