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If space is looking pretty good to you right now, there’s a chance to escape to the wide expanse even if only for an hour. INTER, the experiential, multi-sensory museum in Soho, has been reimagined to be an immersive intergalactic adventure, opening to the public on Friday, March 21.
From the creative minds behind the Museum of Ice Cream and photography center Fotografiska, INTER, inside the old First National City Bank of New York, first opened in a beta version in November 2022 but officially opened in May 2023, with abstract digital art of images evoking natural phenomena like earth, fire and water, its own floral tunnel, an infinity room and a water installation.
But now, it has more than 10 immersive exhibits using light, sound and digital projection to transport you to another galaxy.
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I checked it out ahead of its opening to see just how cool it might be, and I was seriously impressed at how it took me out of Soho and placed me somewhere completely different in a fun and cool way.
From the get-go, you blast off to another planet via an immersive video that plays in a room disguised as a space ship. Up a mirrored hallway with moving light, and you find yourself on an alien terrain. You can walk through a tunnel of bioluminescent flowers, bounce around in a netted space called “The Vortex” and get swallowed by a black hole in an infinity mirrored room. All of it, might I add, is fodder for your Instagram feed.
But it’s not just about looking around. INTER asks you to … interact. There are multiple generative art installations that react in real-time, like donning a space suit in the interstellar research lab and forming new constellations via motion-tracking technology. You can also scan QR codes to take part in a space scavenger hunt.
Whether you want to escape from the city and earthly problems for a little while, grab some unbeatable IG photos or take your kids to a fun new exhibit, INTER’s new space-themed space is a lot of fun.
Get a first look at it yourself at “An Interstellar Departure,” a one-night-only opening party Thursday, which will include dance performances, roaming magic and DJ sets—and believe me, this spot is made for dance music.
You can grab tickets at inter.nyc, where tickets start at $38 per person. INTER is located at 415 Broadway in Soho.
