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A first look at the new immersive exhibit by Mercer Labs and Timbaland that reimagines masterpieces through technology

It opens April 26.

Shaye Weaver
Written by
Shaye Weaver
Editor, Time Out New York
Maestros and the Machines immersive show at Mercer Labs shows people inside a room that shows an impressionist painting over and over again
Photograph: courtesy Mercer Labs
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If Da Vinci had the technology we do today, what would he have created?

That’s the question being asked at Mercer Labs’ newest exhibit, “Maestros and the Machines,” opening April 24, featuring sound by Timbaland. The exhibit investigates: what could’ve been created if past artists, musicians and geniuses had technology as we know it today.

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The new exhibit, which showcases an immersive atmosphere with cutting-edge digital tools, soundscapes and more, is conceived and directed by artist and Mercer Labs founder Roy Nachum. (You might recognize Nachum’s name because he designed Rihanna’s Anti album cover.)

“Art has always been alive, ever evolving, and constantly shaped by new tools and perspectives,” Nachum said in a statement. “In 'Maestros and the Machines,' we ask: What would these masters have made if they were alive today, equipped with the technology we now have? This exhibition is a conversation between the past and the future, where technology amplifies creativity and reveals new dimensions of what art can be.”

To help bring the past into our present, Mercer Labs worked with music producer and innovator, Timbaland, as well as Bang & Olufsen, USM, and Teenage Engineering to create the exhibit’s immersive soundscapes and environments.

Below are some images of what you can expect when the exhibit opens on April 26. 

A blue room in Maestros and the Machines immersive show at Mercer Labs
Photograph: courtesy Mercer Labs
Mercer Labs Maestros and the Machines depicts Michael with robot arms around him
Photograph: courtesy Mercer Labs
Mercer Labs Maestros and the Machines depicts robot arms playing the cello
Photograph: courtesy Mercer Labs
Mercer Labs Maestros and the Machines depicts a robot hand reaching toward a painting
Photograph: courtesy Mercer Labs

Tickets for “Maestros and the Machines” are on sale now. You can get tickets at mercerlabs.com or by calling the box office at 212-600-9009. Ticket prices are $5, or $36-$46 for students, seniors (65+) and youth (under 17). Family packs with for four or more get 10% off.

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