Around 2013, this Swedish rapper, né Jonatan Leandoer Håstad, found a YouTube audience in the hazy, ethereal hip-hop subgenre dubbed cloud rap—championed most prominently by human meme machine Lil B. Part of his charm, outside of some undeniably hooky songs, is his Sad Boys crew’s perplexing aesthetic, which includes fascinations with Arizona iced tea, Pokémon and bucket hats. Here he plays behind his latest album, Stranger.
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