Young M.A.

The rapid ascendance of rapper Young M.A.—a butch lesbian MC whose charisma and sheer lyrical ability refuse to be invisibilized—amounts to much more than a viral video. Though "OOOUUU" made her famous, a constant string of jaw-dropping freestyles like this year's "I Get the Bag," along with cosigns from the likes of Nicki Minaj, ensure the fame is anything but short lived.