This luxury hotel by British entrepreneur Sir Richard Branson opened in 2023 in the NoMad district with over 450 guest rooms, suites and penthouses, plus an outdoor pool club only accessible to guests, event spaces and Everdene, a 4,000-square-foot indoor/outdoor dining and cocktail destination that will also feature nightly entertainment.
Brooklyn-based firm MARKZEFF joined architecture gurus at Stantec to design the hotel, which, among other interesting characteristics, features subtle nods to nearby Madison Square Park while paying homage to the sort of bolder elements that the Virgin brand is known for—including the signature red staircase that connects the third and fourth floors of the property.
If you’re going all out or are perhaps looking for an interesting staycation option, consider booking the Sir Richard’s Flat, the 2,800-square-foot suite on the hotel’s 35th and 36th floors. The two-bedroom duplex includes a walk-in bathroom with luxe amenities, a kitchenette, a curated art collection within the space and, perhaps most notably, 24-foot windows with panoramic views of New York.