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At first glance, this sleek bottle and its viscous, jellylike contents seem to have been dropped straight from the future. But the shave gel's obscure vessel isn't merely for aesthetics: The deep-purple Miron glass is designed to filter in violet rays, which stimulate active ingredients and prevent them from being damaged by light. Even if you don't completely understand the science behind it, you can still appreciate how the bio-fermented aloe, tea-tree oil and calendula leaves your face feeling supersoft after a shave. Brad Universal Shave gel, $65, at Woodley & Bunny, 196 North 10th St at Driggs Ave, Williamsburg, Brooklyn (718-218-6588, woodleyandbunny.com)
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