See the Russ & Daughters clone opening in Greenpoint this Saturday

Gotham's deli and appetizing store scene has always been largely family run, with names ranging from Zabar's uptown and Russ & Daughters downtown. Now, brothers and Upper West Side natives Alex and chef Zach Frankel (Jack's Wife Freda) enter the game with Frankel's Delicatessen & Appetizing, an 18-seat counter opening April 2nd in Greenpoint. As with its obvious inspiration R&D, guests will grab a ticket upon entry and place their orders via a first-come, first-serve system.  

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Tapping into childhood memories of visiting spots like Barney Greengrass and Murray's as kids, the Frankels join forces with former Food Network kitchen chef Ashley Berman to offer a selection of ready-made smoked fish (nova, Irish salmon) and meats (pastrami, corned beef), along with bagels and bialys. The menu also expands to include passed-down recipes such as matzo ball soup, chopped chicken liver and a braised brisket from the brothers' grandmother. Baked items line rows of shelves, walls are decked out with family photos and a hand-painted menu board lists the offerings.

See the space and full menu below.

Whitefish club sandwich at Frankel's Delicatessen & AppetizingPhotograph: Liz Clayman

Brisket at Frankel's Delicatessen & AppetizingPhotograph: Liz Clayman

Pastrami reuben sandwich at Frankel's Delicatessen & AppetizingPhotograph: Liz Clayman

Frankel's Delicatessen & AppetizingPhotograph: Liz Clayman