International calling app sponsors topless performance in Times Square

This Saturday, the Telecom Company Rebtel staged a flash event in Times Square featuring Bollywood dancers wearing nothing but the body paint favored by the controversial Desnudas. It was probably only a matter of time before international corporations got in on the racy (and questionably lucrative) hustle, but it does make you wonder how far we are from Virgin America-sponsored Elmo brawls.

Check out the topless performers (with 100% more hashtags!) below.

Photograph: Bri Elledge

Photograph: Bri Elledge

Photograph: Bri Elledge

Photograph: Bri Elledge