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Shortly after the Beyoncé featuring Bruno Mars and Coldplay Super Bowl halftime show, the true purpose of what we just watched was revealed. Like most things Super Bowl—from the commercials to the post-game-speech Budweiser plug—the spectacle proved to be a carefully planned bit of marketing, but this time for something you might actually want to buy. A short post-performance ad, which you can watch below, announced Beyoncé's Formation World Tour, kicking off April 27 and visiting NYC on June 7 at Citi Field. Tickets to the NYC show go on sale February 16, with presales for Beyhive members and AmEx cardholders before that.
Of course the halftime show was a lot of other things too: the first live performance of new Beyoncé single "Formation," endless callbacks to halftime shows past (from Beyoncé's MJ-referencing outfit to Coldplay's lyrical interpolations), a reminder of the staying power of "Uptown Funk," Beyoncé's backup-dancers-as-Black-Panthers political gesture, an affirmation that Coldplay are fine but pale next to their pop peers. The main takeaway though—and this part is irrefutable—is that Beyoncé is a genius and whatever she's planning for Citi Field and the rest is worth your dollars.
NORTH AMERICA: |
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Wed. April 27 |
Miami, FL |
Marlins Park |
Tue. Feb. 16 |
Fri. April 29 |
Tampa |
Raymond James Stadium |
Tue. Feb. 16 |
Sun. May 1 |
Atlanta, GA |
Georgia Dome |
Mon. Feb. 22 |
Tue. May 3 |
Raleigh, NC |
Carter-Finley Stadium |
Mon. Feb. 22 |
Thu. May 5 |
Nashville, TN |
Nissan Stadium |
Mon. Feb. 22 |
Sat. May 7 |
Houston, TX |
NRG Stadium |
Mon. Feb. 22 |
Mon. May 9 |
Dallas, TX |
AT&T Stadium |
Tue. Feb. 16 |
Thu. May 12 |
San Diego, CA |
Qualcomm Stadium |
Tue. Feb. 16 |
Sat. May 14 |
Los Angeles, CA |
Rose Bowl |
Tue. Feb. 16 |
Mon. May 16 |
Santa Clara, CA |
Levi's Stadium |
Mon. Feb. 22 |
Wed. May 18 |
Seattle, WA |
CenturyLink Field |
Mon. Feb. 22 |
Fri. May 20 |
Edmonton, AB |
Commonwealth Stadium |
Tue. Feb. 16 |
Mon. May 23 |
Minneapolis, MN |
TCF Bank Stadium |
Mon. Feb. 22 |
Wed. May 25 |
Toronto, ON |
Rogers Centre |
Tue. Feb. 16 |
Fri. May 27 |
Chicago, IL |
Soldier Field |
Tue. Feb. 16 |
Sun. May 29 |
Detroit, MI |
Ford Field |
Mon. Feb. 22 |
Tue. May 31 |
Pittsburgh, PA |
Heinz Field |
Mon. Feb. 22 |
Fri. June 3 |
Boston, MA |
Gillette Stadium |
Tue. Feb. 16 |
Sun. June 5 |
Philadelphia, PA |
Lincoln Financial Field |
Tue. Feb. 16 |
Tue. June 7 |
New York, NY |
Citi Field |
Tue. Feb. 16 |
Fri. June 10 |
Baltimore, MD |
M&T Bank Stadium |
Tue. Feb. 16 |
Sun. June 12 |
Hershey, PA |
Hersheypark Stadium |
Tue. Feb. 16 |
EUROPE: |
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|
|
Tue. June 28 |
Sunderland, UK |
Stadium of Light |
Tue. Feb. 16 |
Thu. June 30 |
Cardiff, UK |
Millennium Stadium |
Tue. Feb. 16 |
Sat. July 2 |
London, UK |
Wembley Stadium |
Tue. Feb. 16 |
Tue. July 5 |
Manchester, UK |
Emirates Old Trafford |
Tue. Feb. 16 |
Thu. July 7 |
Glasgow, UK |
Hampden Park |
Tue. Feb. 16 |
Sat. July 9 |
Dublin, IE |
Croke Park |
Mon. Feb. 15 |
Tue. July 12 |
Dusseldorf, DE |
Esprit Arena |
Mon. Feb. 22 |
Thu. July 14 |
Zurich, CH |
Letzigrund |
Mon. Feb. 22 |
Sat. July 16 |
Amsterdam, NE |
Arena |
Mon. Feb. 15 |
Mon. July 18 |
Milan, IT |
Stadio San Siro |
Mon. Feb. 15 |
Thu. July 21 |
Paris, FR |
Stade de France |
Mon. Feb. 15 |
Sun. July 24 |
Copenhagen, DK |
Parken |
Mon. Feb. 22 |
Tue. July 26 |
Stockholm, SE |
Friends Arena |
Mon. Feb. 15 |
Fri. July 29 |
Frankfurt, DE |
Commerzbank Arena |
Mon. Feb. 22 |
Sun. July 31 |
Brussels, BE |
Roi Boudoin |
Mon. Feb. 22 |