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Well, our childhood dreams just keep coming true. We already have a restaurant dedicated to raw cookie dough—now New York is getting an eatery devoted entirely to Pop-Tarts, those frosted, besprinkled toaster patties that you used to inhale warm from the toaster oven or straight from the box.
From Tuesday, February 21st through Sunday, February 26th, Pop-Tarts will take over the Kellogg's cereal cafe space in Times Square and dish out menu items including personal Pop-Tarts pizzas, chili Pop-Tarts fries and Pop-Tarts burritos, as well as a slew of milkshakes, snacks and sundaes.
This isn't the first time the brand has gone brick-and-mortar in Times Square—Pop-Tarts World had a four-month run on West 42nd Street in 2010.