"Change the Channel: WCVB–TV 1972–1982"

Through Mar 5. "We do not regard the audience to be served simply an indiscriminate mass of viewers; nor do we believe that it is necessary to aim at a common denominator and especially the least common denominator," stated the executives of the Boston Broadcasters Incorporated in their bid to take over WCVB–TV (then WHDH-TV), a local channel. Their commitment to this philosophy resulted in ten years of substantive programming and profit. We're thinking today’s talking heads might learn a thing or two.