Long before New Yorkers could aimlessly scroll on their phones while riding on the subway, they could always read The Subway Sun. This subway poster series, designed to look like a newspaper's front page, encouraged civility, safety, cleanliness, and pride in their city and its mass transit rail system.
A new exhibit at the New York Transit Museum in Brooklyn, titled "Shining a light on The Subway Sun: The art of Fred G. Cooper and Amelia Opdyke Jones," brings the ad campaign's story to life. See a collection of original artwork and vintage posters from the 1930s and 1940s—many of which are still incredibly relevant today.