The tingly experience of ASMR—also known as Autonomous Sensory Meridian Response—typically stems from auditory cues. But the team behind ARTECHOUSE in Chelsea reimaginged that auditory language into a vibrant visual experience infused with holiday magic for their latest immersive experience.
Called Tingle Bells: An ASMR-Inspired Holiday Special, this new exhibition merges holiday nostalgia with cutting-edge technology. Think gift wraps unraveling into hundreds of small boxes that transform into Tetris pieces. Or a conveyer belt of Rubik's cube-like baked goods in mouthwatering pink and blue hues. It's all projected onto the massive walls of a former boiler room-turned-gallery next to Chelsea Market. If you've ever sat transfixed by those "Oddly Satisfying" videos on social media, then this is for you. Just a heads up that if you get experience motion sickness, these kinds of exhibitions can feel a little dizzying.
After checking out the main event, don't miss the additional exhibit room filled with digital screens you can interact with. For example, wave your hand in front of a bowl of popcorn kernels to activate them into popping pieces. Another screen activates a fidget spinner-like array of gifts.
Plus, if your version of a holiday retreat includes a tipple or two, ARTECHOUSE delivers with a variety of holiday cocktails at its XR Bar.
All in all, Tingle Bells offers a chance to unplug while still engaging with digital media—and that feels very 2024. Find ARTECHOUSE at 439 W 15th St. inside the historic boiler room at Chelsea Market; tickets start at $23. After you check out the exhibit, grab something to eat at Chelsea Market.