Here's your chance to finally understand what an NFT (non-fungible token) actually is: next week, NFT Art Fair, a hybrid physical and digital art viewing event of only non-fungible works, is opening in New York.
Launched by Cube Art Fair, the exhibit will feature NFTs on a massive 15,000-square-feet billboard in Times Square. Each work—created by artists the likes of Kelly Fischer, Tigi Van Gil, Griet Van Malderen, Carolyn Joe, Rubem Robierb and others—will be accompanied by a QR code that viewers can scan in order to land on a platform that will allow them to actually purchase the art.
"We create an immersive viewing experience and an opportunity for the public to discover NFT artworks beyond their screens while also providing artists a platform to gain access to a wider market," said Gregoire Vogelsang, the founder of Cube Art Fair, in an official press release announcing the news. "We are committed to continually remain creative in partnership with our artists. We are using the technology to empower artists and allow them to take control of their art and careers."
This isn't Cube Art Fair's first experience with NFTs. In fact, given the cancellation of in-person shows during COVID-19, the organizers turned over one hundred billboards across New York, Miami and Brussels into virtual art galleries. The NFT Art Fair is an obvious next-step—both within the project's scope and the art world's recent dedication to the new medium.