Ikea

We don't need to tell you why moms and dads love Ikea. The Swedish purveyor of pleasingly cheap, unprecious style has the assemble-it-yourself set wrapped up. What we will say is: Head in for a look at the latest. The fresh Stuva storage system, a modular array of bookcases, drawer units, tallboys and toy boxes, features five door colors (including a springy celadon). We're also keen on the recently released Blames high chair—an insta-classic in black with a bright-white tray.