We've been crossing days off our calendars, waiting for the moment when FAO Schwarz promises we'll "return to wonder." Well NYC, wonder no more because the anticipation is over.
Today, the beloved toy store opened the doors to its new permanent home at 30 Rock, and the endless stacks of empty red shopping bags aren't going to fill themselves. The palpable void that came with FAO's Fifth Ave closure in 2015—and the subsequent demise of Toys “R” Us earlier this year—was difficult to bear, but we can all rest assured that there will still be a place for New Yorkers to go when they need a teddy...and then some.
From stuffed animals and board games to dolls and STEM products, FAO's selection is nothing short of generous. All interests will find something that strikes their fancy, but perhaps what's so lovable about the store is the extra step it takes to make the experience interactive.
Not only will kiddies be able to find a new furry friend or snag Hatchimals eggs, but they'll be able to enjoy hands-on activities (some of which are free) that'll spark a bit of imagination and playfulness. Check out some of our favorite things to do inside the new store.
Take a trip to the grocery store
Tots can grab their shopping carts and stock up on food.
Photograph: Danielle Valente
Photograph: Danielle Valente
Make a delicious meal
Thanks to an interactive "cooking" space, littles will learn what to prepare with the (fake) food they just purchased.
Photograph: Danielle Valente
Photograph: Danielle Valente
Become a caregiver
Pint-sized shoppers can adopt a baby doll and make a quick visit to the "pediatrician" before heading home.
Photograph: Danielle Valente
Learn all about science
A station will be up during shopping hours so kiddos observe chemical reaction-based experiments.
Photograph: Danielle Valente
Burn rubber
Kiddos with a need for speed will be able to customize their own race cars.
Snag a few sweets
Part toy store, part candy store, FAO delivers on all-things kid-approved.
Photograph: Danielle Valente
Enjoy a little r&r
For $20, small visitors can get their nails done or get cool hair treatments (think faux clips ombré colored spray) for $15.
Photograph: Danielle Valente
Make a furry friend
A Build-A-Bear workshop is on paw for creative toy makers.
Photograph: Danielle Valente
Photograph: Danielle Valente
Test out those musical chops
You didn't think we'd forget about the grand piano, did you? Take your shoes off and show Mozart what it's all about!
Photograph: Danielle Valente
Photograph: Danielle Valente
To learn more about FAO's awesome offerings, check out our story and moments on Instagram!
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While you're shopping make sure to stop by these toy stores in NYC. You'll also want to browse these kids' clothing stores and round out your spending spree with a visit to the most delicious ice cream shops in the five boroughs.