Awww! Squishable, a popular NYC-based indie toy company, has opened a super cute pop-up shop in SoHo just in time for the holidays. Specializing in huggable critters (and other things, like anthropomorphic eggplants, cupcakes, corgis, avocados and even unicorns, to name a few), this heavenly kids' shop offers wall-to-wall stuffed animals: every kid's dream, pretty much. Some of the designs are even crowdsourced from Squishable's fanbase, and there are a handful of exclusive products that are only being sold in-store.
Photograph: Squishable
You'll find all sizes of Squishables in the pop-up, including backpack clips and medium and large-sized creatures. Some of the most popular picks of the moment include: cupcakes, baby sloths, pineapples, cinnamon buns, octopuses and donuts! Don't miss the "green carpet" Instagram booth to document your experience (#squishstore)
Photograph: Squishable
P.S. Head over on Dec 17 at 4pm to meet a holiday artist and some of the plushie designers, and enjoy some free cookies.
For more holiday inspiration, see our favorite stocking stuffers for kids, Christmas gifts for kids and Christmas gifts for tweens.
Squishable pop-up: 430 W Broadway (between Prince and Spring). Daily through Dec 22 11am–8pm (800-490-9784, squishable.com).
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