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World’s coolest street in Montreal reveals a hidden holiday spot

Rue Wellington in Verdun is now home to one of the city’s most sparkling secrets.

Laura Osborne
Written by
Laura Osborne
Editor, Time Out Canada
Wellington
Photograph: Caroline Perron
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Can rue Wellington get any cooler?

After being ranked the world’s coolest street by Time Out, rue Wellington can also add home to the city’s coolest holiday photo op to the list.

Wellington
Photograph: Caroline Perron

From some of the city’s best bars, to one of the city’s best restaurants at one end—and one of the best new restaurants at the other—rue Wellington’s slew of boutiques, cult coffee shops, iconic hoagies and family-friendly eateries make it an essential Montreal hangout. 

Christmas / Noël : Promenade Wellington
Photograph: © Caroline Perron Photographies

After a festive drink at one of the local watering holes, or post-brunch at one of the strip’s famous breakfast spots, looking for Promenade Wellington’s enchanted alley just adds to the fun.

Promenade Wellington - Bar Verdun Beach
Photograph: Caroline Perron | Bar Verdun Beach

Keep your eyes peeled for a brick-lined alleyway decorated with twinkling lights, Christmas tree boughs, bubble chairs and an illuminated sign that says: “Pôle Well” (a play on the words “Noël” and “Wellington”).

Wellington
Photograph: Caroline Perron

Pose for your holiday photos with friends or family (or friends and family), and don’t forget to tag #VerdunLuv

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