Karina Rosendo and Cami Straschnoy
The brains behind Stitch Lab, which elevates Latin American fashion brands to the global stage—right here in Miami | @stitchlabmia
“People in Miami embrace all things Latin, so it was evident that this was the right place to launch a project like ours,” explains Karina Rosedo, who conceived of Stitch Lab (stitchlabmiami.com) three years ago with Andrea Chediak [ed. note: the two are no longer partners in the venture]. Through meetups in the Magic City, their self-described “talent incubator,” aims to introduce budding Latin American designers to the U.S. market. So did they, to quote Tim Gunn, “make it work”? Absolutely. To date, the two have helped to launch a whopping 50 foreign fashion labels stateside, including SOÜF, Lia Cohen and MOUT.
After their first major event in mid-2018, which featured 20 emerging designers and drew more than 900 attendees, the pair followed up with a pop-up during last year’s Latin Grammys and then their second “Oasis, a Fashion Utopia” in Wynwood this past April. And while their goal is to bring these designers to a worldwide stage, Rosendo says Miami has been a major inspiration. “It’s easy to get excited by the ever-changing murals in Wynwood, the Art Basel traffic jams and the architectural masterpieces modifying our skyline,” says Rosendo. “And we need to be mindful of nurturing creativity locally, keeping the city open to [start-ups] like us.”–Andrea Carneiro