There weren’t many who thought a megaclub could survive beyond Miami Beach when, nearly four years ago, a group of Las Vegas investors led by Dennis DeGori gambled on a warehouse property that used to house a notorious strip club in downtown Miami. But they hit the jackpot. And now, E11EVEN, a 13,500-square-foot nightclub that remains open 24/7, is among the most popular clubs in the country. It’s really something to behold, a concept that borrows themes from every corner of nightlife, stimulating the senses with high-flying theatrics, big-room EDM and topless dancers. “Dennis had a vision for something unique,” says operating partner Gino LoPinto. And it is, to say the least.
E11EVEN is a big, bright constantly gyrating machine with a lot of moving parts and even more options for its patrons. Hungry? Head to the bar and order a breakfast burrito. The nightclub menu begins at 8pm and is available all night. Need some air? The rooftop—with its own private restaurant—is a great place to catch the sunrise. And despite its celebrity clientele—which includes Miley Cyrus, Derek Jeter and Kylie Jenner—LoPinto says that E11EVEN is just as concerned with those who aren’t dropping thousands in its party pit. “We never wanted to be that club that hassled people at the door or didn’t treat them right if they didn’t have a table,” he says. But perhaps the club’s greatest marketing tool is its omnipresent sense of FOMO. Because 24 hours a day, seven days a week, you could be left out of the fun.