If you’re looking to elevate your massage membership but don’t want to break the bank with resort spa pricing, consider The NOW Massage. Born in Los Angeles (the mecca of self-care) with three new locations in South Florida, this fast-growing chain of massage spas is approachable without compromising high-end aesthetics and quality of service.
Upon check-in, enter through the long corridor flanked by massage rooms, where you’ll be instantly soothed by the beige color palette, natural materials and dim lighting (think minimalist boutique hotel in Tulum vibes). Sounds of ocean waves breaking in the distance add to the transportive effect, priming the mind for what’s to come.
For the massage, I experienced The NOW Signature Swedish-inspired service with a scalp renewal enhancement. It was exactly what I (a tired mom living in a chaotic city) needed. The therapist was calming, kind, professional and effective. I walked out floating on a cloud, ready to tackle the day.
The NOW offers four styles of table massages and a variety of add-on treatments tailored to your needs. And while you can book à la carte, the best value here is definitely a membership. They start at $80 for a single 50-minute massage per month, but 80-minute and two-monthly options are also available. When life inevitably gets too hectic, don't stress: you can always roll over your unused massage credits.