There had already been several attempts to use the World Trade Center as a forum for concerts. Like, in the 80s, when the high-rise Hotel de México was still a black hole of construction that was stopped indefinitely, The Police and Radio Futura were welcomed with riots that alarmed the press. Then, in the 2000s, organizers dared to invite Interpol for the first time in Mexico, but due to the number of people who attended - and when they started to jump in unison, it caused so much vibration that Paul Banks got nervous and had to change the second date to a much less shaky venue.
Then, in May 2012 the Pepsi Center opened with the first acts: Alejandro Fernández and Bob Dylan, shortly after. It is a multimodal forum with 12 boxes and 19 luxury suites managed by Ocesa, with a capacity of up to 7,000 people.