VB Perfume
Photograph: Supplied
Photograph: Supplied

Victoria Bitter has launched a longneck version of its perfume

Get on the beers, or get the beers on you

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It's not often one might want to voluntarily exude the smell of alcohol. You might wake up after a big night with severe alcohol breath searching for H20 like a fish out of water, or more often than not your sweater might have copped more of your pint than you. 

But maybe you genuinely enjoy the smell of a cold one so much you want to douse yourself in it Louis XIV-style? For those of you that do, cult classic Victoria Bitter is here to make your dreams come true.

The beer icon launched its own line of perfume adequately called Thirst, A Scent by VB in 2020 and now off the back of its success (who is buying this stuff? Warney, is that you?) its launched a longneck version of the perfume.

So what on earth does a VB perfume smell like you ask? Concocted by the brewers of VB along with Australian perfumers, the scent in question has been created to be a "big, bold scent to help you get straight from the worksite to the pub. Infused with VB's very own hop extract, Thirst is a refreshing combination of bitter citrus and icy aromas with a sweet hoppy accent to finish." Do with that information what you will. 

For those of you looking to try it out for yourself or are seeking a gift for that daddy figure in your life, it's available via Chemist Warehouse for $29.99 a pop. But please, don't drink it. 

Looking to knock back a frothy instead? Check out our guide to the 50 best pubs in Melbourne.

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