You don't need to empty your wallet to afford high-quality skincare products – and if you think we're pulling your leg, you probably haven't heard of the Ordinary yet. The Toronto-based brand launched onto the skincare market in 2016, making waves for offering clinical-grade skincare products with transparent ingredient lists at an affordable price point.
Getting your hands on the coveted products as an Australian is the only roadblock – or was, until the brand announced that it was opening its very first Australian bricks-and-mortar store right here in Fitzroy. It's on leafy Gertrude Street, aka the second coolest street in the world.
Whatever your skincare needs are, the Ordinary is bound to have a product to suit them. But if you want to sample some of the products that have sent the world into a frenzy, try cult favourites like the squalene cleanser, the glycolic acid toning solution and the two per cent hyaluronic acid spiked with B5 vitamins.