In 2016, Moto Femmes launched onto the motorcycle scene as a female-run online base for high quality, fun and feminine motorcycle gear and accessories. After a few years of operating as an online-only store, the team opened up a brick and mortar location in 2019 – the Moto Femmes Showroom – just down the road from Collingwood favourites Easey’s and Paradise Alley.
The brand has since evolved online into Moto Est., which houses both the Moto Femmes and the new Moto Hommes brand for men. However, the showroom is still your one-stop shop for unisex and women's motorcycle gear in Melbourne.
Stop by and have a chat with the team and browse their selection stylish and protective gear before before hopping on your bike and heading out for a ride. And if you don't ride a motorcycle but love the style, they also offer a wide range of motorcycle culture apparel and merchandise.
If you can’t make it in person, you can shop online through their website which is also home to blogs that share stories of women motorcyclists from around the world as well as tips to educate riders on best practices.