If you thought Melbourne had gained all the international fashion icons it could handle this year, think again. COS – Collection of Style – has opened its first Southern Hemisphere store inside the Strand (the arcade adjacent to Emporium).
COS is part of the H&M group, and shares the same business concept of fashion and quality at the best price – although keep in mind COS's prices start where H&M’s finish. The Strand's glass and steel exterior accomodates COS's refined, minimal look, which caters to men, women and children. The focus is on high quality fashion essentials, reinvented classics and on-trend seasonal style.