You're either a basic bitch, or a Bassike bitch. And after checking out the much-loved Australian label's newest digs in Armadale, we know which one we want to be.
Bassike was founded in 2006 by Deborah Sams and Mary Lou Ryan, with a vision to bring sustainably sourced, yet top-quality wardrobe basics to Australians. The label debuted with a curated line of luxury organic cotton jersey t-shirts and pants, and evolved to later include denim and more extensive men's and women's seasonal collections. These days at Bassike you can shop everything from shoes to swimwear, bags to accessories, and an adorably chic, minimalistic mini line for the littles in your life.
The brand has grown from success to success, with eight stores across Victoria, Queensland and New South Wales, and is represented in more than 80 retailers worldwide. Setting up shop in a coveted storefront on the ever-luxe High Street in Armadale is the label's latest success story. The sleek new store is a multi-level, tranquil yet captivating space with a private shopping area hidden away above the store. You'll be hard-pressed to pop in without leaving with some new goodies.