Melbourne's reputation as Australia's cultural capital is piquing interest from those in America to China. Are we at all surprised? Whether it's our lively theatre scene, historic laneways, or art exhibitions, Melbourne is regularly celebrated as one of the most desirable cities to live in globally (and in some ranks, even beats Venice and Florence).
New data from PropTrack reveals that the city's glowing reputation is attracting property seekers worldwide, with a rise in interest in particular suburbs from buyers in places like New Jersey, Auckland, Hong Kong, California and Bali.
While Melbourne's bustling CBD remains a popular choice as one of the most searched suburbs, affluent overseas buyers seem to be particularly drawn to luxury suburbs like Toorak, South Yarra, and Brighton, known for their large homes and proximity to top-tier schools such as Geelong Grammar. These areas are particularly desirable to prospective buyers from Hong Kong, Singapore and China.
Other neighbourhoods of interest include Point Cook, Glen Waverley, and Kew, suburbs known for their family-friendly amenities and close-knit communities. Glen Waverley stands out as a favourite across multiple regions.
For property seekers from China specifically, Melbourne reigns supreme as the go-to Australian city for buying a property. Buyers are heavily searching suburbs such as Balwyn, Camberwell, Canterbury, and Glen Waverley, which have significant Chinese communities.
It's no wonder that our city is such a desirable destination for those from overseas: consistently ranked as one of the most liveable cities globally, Melbourne delivers on all fronts. From world-class healthcare to education, and an easy-to-navigate public transport system that keeps the city seamlessly connected.
Add in a booming job market, competitive wages, and a community that celebrates inclusivity and diversity, and it makes a lot of sense that people from around the globe are setting their sights on our beloved Melbourne.
You can find out more about the research here.
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