Think of your traditional cellar door experience and rolling hills, lush vineyards, long drives and rustic farmhouses probably come to mind – which makes it all the more intriguing that a sleek new urban winery is coming to Melbourne's CBD to turn that provincial association on its head. Named Melbourne Winery, it’s the CBD’s first ever winery and will bring a cornucopia of wine lovers’ experiences to the table – from immersive educational sessions and sensory workshops to a wine-led dining experience where each dish is designed to elevate the glass.
The space will also boast a dedicated wine lab, cheese cellar and oyster bar, as well as rotating art exhibitions and large-scale photographic installations.
“Melbourne Winery isn’t about tradition – it’s about transformation,” says a spokesperson from Melbourne Winery. “We’re creating a space where people don’t just drink wine, they engage with it. Every bottle tells a story, and we’re giving our guests the chance to be a part of it.”
Make no mistake; this isn’t just a tasting room or wine-centric restaurant. It’s a fully functioning winery, developed and run by a multi-skilled team of hospitality, viticulture and design creatives. Melbourne Winery’s own wine label is exclusively available in-house and online, starting with 32 varietals as part of its initial range.
“Drinking wine is deeply personal. It’s like art – how you experience it, how you interpret it, is completely your own,” shares the winery’s representative. “We wanted to show people what a winery could look like – if it was born right here in Melbourne.”
Melbourne Winery is slated to open this April at 247 Flinders Lane. Head to the website for more information.
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