Uber is getting some healthy competition, with Chinese ride-sharing app Didi launching in Melbourne today.
Chinese-based Didi Chuxing outcompeted Uber in China, and it is the world's most valuable startup. After a monthlong trial in Geelong, Didi has now launched Didi Express in Melbourne. Didi is offering Melburnians quite the incentive to make the switch, with 50% off all rides until the end of July and a $20 referral bonus for referring a friend to the service.
The company has more than 550 million users worldwide, and it includes offshoots like minibus, designated driving and food delivery. It outcompeted rival Uber in China, eventually buying the brand.