It’s official: Swiftogeddon has well and truly hit Melbourne on the first day of the Melbourne leg of the Eras Tour. If you’re anything like us, the final countdown to Swift’s three massive shows at the MCG has probably got you thinking about the nitty gritty practicalities of concert day.
When is Taylor Swift playing the Melbourne leg of her Eras Tour?
ICYMI, the Melbourne leg of the Eras Tour is happening for three nights from February 16-18, 2024. Hopefully by this point (the day of show one) we’ve all got our rhinestone outfits sorted and gathered some friendship bracelet-making supplies – but what about that coveted merch?
Where to buy official Taylor Swift merchandise in Melbourne
Tay Tay is known for her quirky and prolific merch offerings, from cardigans to coffee cups. But the popularity of her merch also means that getting your hands on the goods can be a whole mission of its own. So, what’s the secret when it comes to buying official Taylor Swift merchandise in Melbourne?
The Eras Tour crew have kindly set up three different options to help Swifites secure their merch in an orderly fashion, and the details have now been revealed. Crown hosted an official merchandise pop-up on Tuesday, February 13. Eager fans were able to make a reservation to buy merch ahead of the concert days, between 9am and 6pm at Crown Melbourne. Everyone attending the pop-up needed a booking for a specific time, and a maximum of two people could attend each booking.
How much Taylor Swift merch is available?
Here's the intel from on the ground: There was heaps of Taylor Swift merch available at the pop-up on Tuesday. We also managed to get a peek at some of the prices. T-shirts are $65, hoodies are $120 and long sleeve shirts are $85. There are also bracelets for $50, water bottles for $40 and tote bags for $50.
How to get merch without a reservation
There’s also an option to get your merch early on the day of your concert. External merch stands outside the MCG will open from 12pm until after the concert, on a first come, first served basis.
So there you have it – three ways to get your Taylor Swift merch ahead of time. Of course, merch stands inside the MCG will be open during the show as usual, but we reckon it’ll be preeeeetty busy. Good luck, Swifties!