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Calling all croissant lovers: here's everything you need to know about the new Lune Passport loyalty program

From reward points to birthday freebies, we explain how to earn back some of your (pastry) dough

Lauren Dinse
Written by
Lauren Dinse
Food & Drink Writer
Tray of plain croissants
Photograph: Supplied | Lune Croissanterie
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If you're a fan of Lune's ever-evolving pastry specials, this is definitely a loyalty card you'll want to add to your Apple or Google wallet: the Lune Passport. It's the croissant wizards' latest tasty creation, a way you can unlock exclusive perks, priority access and special gifts designed to make your Lune experience even sweeter. 

How does the Lune Passport program work?

Similar to other loyalty programs, the Lune Passport incorporates a points system that rewards your account each time you make a purchase. For every dollar spent at a Lune venue, you'll earn a Zont Mile. Once you reach 200 Zont Miles, you'll get $10 off your next purchase. 

You'll also enjoy other benefits from signing up, such as a complimentary birthday treat each year, plus front-of-the-line access to exclusive events and retail drops. 

Gingerbread croissant at Lune.
Photograph: Pete Dillon

“We’re super excited to finally announce the Lune Passport loyalty program," says Lune's owner and founder Kate Reid. "It feels like a fitting way to reward and thank all our guests who have supported us over the years, and also a lovely way to introduce those that are brand new to Lune! The Lune Passport will allow guests to experience the best of Lune, first."

Keen to start earning some Zont Miles right away? Signing up to Lune's email newsletter will nab you a cool 25 Zont Miles, no sweat. You'll also earn 50 Zont Miles when you sign up and make your first purchase. For the full rundown on how the program works, check out the website.

How to sign up to the Lune Passport program

To get your hands on a Lune Passport, simply visit the website and fill in your details. Your digital Lune Passport will be instantly saved to your Apple or Google Wallet, ready for use. Then, all you need to do is visit your nearest Lune store to start racking up those points! In Melbourne, Lune has locations in Fitzroy, Armadale and the CBD. 

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