UNIQLO is running a crazy giveaway to trial its new HEATTECH range (for the unfamiliar, that's UNIQLO's special line of light-weight undergarments that are breathable but super warm and beat the shit out of nana-style spencers).
UNIQLO's installed digital billboards across the country, which are flashing high speed images of its trademark HEATTECH winter-warming gear. All you have to do is take a pic on your Smartphone to preserve a unique, five-digit code attached to the image (you can't see it with the naked eye), go here to upload it and follow the instructions to redeem a free bit o' clothing. The campaign runs until Sun May 29 and over 500 pieces have been claimed so far. Win, win.
Hint, one of the billboards is at Emporium. Get moving.
Uncover, UNIQLO campaign. Tue May 24-Sun May 29.