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Fed Square has unveiled plans for a new state-of-the-art $5.4 million screen

Rose Johnstone
Written by
Rose Johnstone
Head of Commercial Content, UK
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Out with Fed Square's big screen, in with a giant wall of LED panels. Federation Square has just unveiled its design for a project that they've dubbed the Digital Experience Initiative. This $5.4 million project will see the current screen be replaced by a "sculptural wall of interactive LED panels". In layman's terms, what we're looking at here is a series of incredibly high-definition screens that can function as one large screen, or display separate images. Given that it has been designed by sound and light group Ramus – who have created digital works for U2 and David Bowie's stadium shows, as well as many other Australian public precinct re-designs – we're expecting big things.

For a taste of what to expect, check out this video, posted by Victorian premier Daniel Andrews:

Not only will this screen dramatically improve viewing experiences for big sporting or cultural events, but it will also function as a digital art gallery. Plus, visitors will be able to generate content which will be displayed on the screen. 

Construction will start in October 2017, and the screen is expected to launch in April 2018. During this time, there will be a temporary large screen installed on site.

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