Unlike many artists who fiercely guard the fruits of their labours by enforcing intellectual property rights, Haroon Mirza wants to loosen the reins of ownership. Since his early years working as a DJ, curating and sampling other artists’ work, Mirza has thought the strict copyright laws in western nations are more restrictive than productive.
But last year something happened that made Mirza question his perspective. Fashion label Louis Vuitton rolled out a global campaign of window displays that Mirza says appropriated some of his artworks. The artist was never consulted by the brand and only learned of the campaign when it started popping up in windows around the world.
“I was kind of shocked by it, but at the same time don’t necessarily disagree with it,” he says. “It’s just strange that an organisation of that sort of status – that has that sort of relationship with contemporary art, and commissions contemporary artists, and has a zero tolerance, according to their website, to counterfeiting – would do something like this and then not accept responsibility.”
So how did Mirza respond? Instead of considering legal action, he created a series of artworks using Louis Vuitton products called ‘Rules of Appropriation’, and exhibited them in a 2018 London show.
Mirza’s attitude to authorship and intellectual property is reflected in just about every aspect of The Construction of an Act, which is opening at ACCA in September and is billed as Mirza’s first solo exhibition in Australia. But Mirza might take issue with the description of the exhibition as “solo”.
There are seven works on show, which all use electricity, sound and visuals to challenge your senses. Together, they treat the ACCA galleries like one massive musical instrument.
“The installation of all these works is actually one work,” Mirza says. “You have to imagine it as scenography more than an installation of artworks.”